The Italian home comfort brand and official sponsor of Feralpisalò turns the Serie B football championship into a party, holding 5 travelling events just outside the stadiums
Cellatica, March 2024
Football as an opportunity for camaraderie and not conflict, where cheering becomes a celebration of victory – for all. In this spirit, Olimpia Splendid, the Italian home climate specialist, has embraced the world of football by becoming the official Feralpisalò sponsor for the 2023/24 Serie B Championship. In this same spirit, as of 16 March, Olimpia Splendid takes to the field to create a different climate altogether – one less about temperature and humidity and more about the right balance of emotion and engagement.
Olimpia Splendid improves the climate at the stadium is the name of the event set to be held outside the stadium for 5 of the green-and-blue club’s Serie B matches. A travelling show that will have fans dancing – before and after the match – to the music of three exceptional marching bands: the Wind & Brass Brothers, an ensemble from Verona that brings energy and joy through funk/latin jazz music; Rusty Brass, a band from Brescia with a repertoire ranging from New Orleans funk to London rock; and Gli Stellari, a band from Vicenza famous for its energetic and full-bodied jazz. A high-load performance where victory is within reach for all, regardless of whether or not your favourite team wins out on the field. Special scratchies handed out to the public will in fact give everyone the chance to win a special prize, including Olimpia Splendid home climate products. Up for grabs: air conditioners – without external unit and portable – as well as dehumidifiers and fan heaters for comfort all year round.
The project, coordinated by the communications agency Welcome, will also have a social dimension beyond the mere publication of live stories during the events. In an effort to capture the climate on the sidelines and in the dressing rooms too, 10 players from the green-and-blue club participated in a series of double interviews, which will be published in the coming weeks on the Instagram and Facebook profiles of both Olimpia Splendid and Feralpisalò.
